NEW YORK, NY — July 06, 2026 — Thriving in Games Group (TIGG), a leading 501(c)(3) nonprofit organization dedicated to advancing prosocial game design, digital thriving, and safe, inclusive gaming experiences, today announced that Tencent has officially joined the organization as a Platinum Member. This strategic partnership unites two major forces in the gaming industry to promote safer, more positive, and sustainable gaming ecosystems for players and communities globally.
Through this Platinum membership, Tencent will collaborate closely with TIGG to support thoughtful industry practices, practical safety frameworks, and meaningful cross-sector conversations around player wellbeing, minor protection, and safer gaming experiences. The partnership aims to spark a positive ripple effect across the broader gaming space, fostering an environment where players feel confident to connect, learn, and excel.
“We are very excited for this partnership and collaboration,” said Matthew Soeth, Executive Director of Thriving in Games Group. “Upstream design choices and intentional structural frameworks are crucial to fostering healthy player communities. Having an industry leader like Tencent join our Platinum tier strengthens our collective ability to embed prosocial systems, player safety, and digital wellbeing directly into the product development lifecycle across the industry.”
“At Tencent, we believe player wellbeing and safety are strengthened when industry, civil society, researchers, and the wider safety ecosystem work together,” said Damian Ngiam, Head of Trust & Safety at Tencent. “We are pleased to join TIGG as a Platinum Member and to support its work in advancing practical, evidence-informed approaches for healthier gaming communities. This partnership is an important opportunity to continue meaningful dialogue on player protection, awareness, and resilience across the industry.”
As a Platinum Member, Tencent will actively support TIGG’s ongoing research initiatives, framework developments, and awareness-building, including cross-industry collaboration centered around tools like the Digital Thriving Playbook.
About Thriving in Games Group Thriving in Games Group (TIGG) is a 501(c)(3) nonprofit organization dedicated to advancing prosocial game design, digital thriving, and safe, inclusive gaming experiences. TIGG supports game studios, platforms, and industry stakeholders through foundational research, practical frameworks, community education, and cross-industry collaboration to build a healthier ecosystem for players worldwide. For more information, visit thrivingingames.org.
About Tencent Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen, China, Tencent’s guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained. Tencent also publishes some of the world’s most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe. Tencent also offers a range of services such as cloud computing, marketing, FinTech, and other enterprise services to support our clients’ digital transformation and business growth. Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
